Brand Story

By LOHN, founded in 2018 by Louise Høj Nissen, embraces the growing lifestyle approach of "Slow Fashion," which challenges the "buy-and-dispose" mentality. By LOHN supports a shift toward conscious consumption, reducing plastic, minimizing single-use items, and curbing overconsumption.

Inspired by the traditional craft of knitting, By LOHN combines quality, soul, and heart with an ethical approach. We offer functional and aesthetic interior and accessory products, knitted from 100% GOTS-certified organic cotton, for the modern, mindful consumer.

Our designs, colors, materials, and patterns are deliberately chosen to be timeless and versatile, transcending seasonal trends. The minimalist, Nordic aesthetic and high quality ensure that our products have a long lifespan and can be optimally utilized—benefiting both the environment and future generations.

By LOHN products are manufactured in India under 100% fair conditions.

Mission

By LOHN is committed to environmental responsibility through the traditional craft of knitting. Our mission is to provide Danish-designed, eco-friendly home décor and personal accessories, upgraded to contemporary standards while honoring traditional craftsmanship.

In essence, By LOHN aims to:

Offer home interior and accessories that blend beauty and craftsmanship, carefully processed with respect for the environment.

Vision and Values

At By LOHN, ecology and environmental friendliness are intertwined with design and quality, united through the craft of knitting. We are dedicated to taking care of our planet, its resources, and each other. Our approach to sustainability is rooted in the belief that while no one can do everything, everyone can do something.

Our vision is to positively contribute to the shift towards organic and environmentally friendly thinking in home décor and accessories, changing consumer habits through clear, informative communication and high-quality, accessible eco-friendly products.

By LOHN strives to be synonymous with high-quality Danish home interior and accessories, born from traditional knitting craftsmanship and guided by ecological, environmentally friendly, and sustainable principles.